Providing VIPs With An Exclusive Taste
As any business owner knows, the first few weeks of a grand opening are vitally important to setting the table. This is when the hype has been built and customers are coming in to try out your product for the first time and see if it meets their expectations. You have to win them over immediately – you might only get one chance.
CoreLife Eatery faced this situation upon opening its first restaurant back in 2015 in Syracuse, NY. With plans for rapid growth, it recognized the importance of having an exceptional opening period for each of its openings thereafter. Thus, CoreLife Eatery and Site-Seeker prepared a VIP program to conduct soft opening events in the week leading up to a launch.
Site-Seeker distributes 500 vouchers to individuals who are excited about the brand and grand opening. It’s crafted to be exclusive and Facebook tags and shares are the biggest driver of the promotion. The vouchers are typically claimed within a few hours of annoucement.
At the same time, coupons also capture contact information, which allow us to add an additional 500 contacts to the client’s email database. Guests then receive their digital voucher directly in their inbox which they present upon arrival to the soft opening events. Then, through email marketing, we invite the attendees to submit a review talking about their experience. It has a direct result on the positive reviews we collect during and after the grand opening period.
Because of these efforts, we help to amass thousands of first-time visitors in the first few days, which increases hype and excitement for the grand opening. In addition, we typically garner more than 150 Facebook reviews for each new location, with an average rating of 4.8 out of 5.