Web Analytics, Web Metrics

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Contact Site-Seeker today for guidance on setting up a web analytic program.

How many users visited your website last month? Where did they come from? How long did they stay on your site? Which pages did they view? How many users made it to your shopping cart or contact us page?

Knowing the answers to these questions is essential to effectively managing your Internet marketing strategy and maximizing your ROI (return on investment). Without this data a web site owner has no way of determining which source of traffic is producing the best results; and therefore which of his/her marketing programs is producing the highest return-on-investment. Users from one referral source often act differently than users another referral source. These differences are exhibited in many ways including:

length of time spent on your site
the websites landing and exit page
total sales
average sale price

The good news is that there are many web analytic solutions available at reasonable prices ranging from a few hundreds dollars to $100,000. The majority of companies can get by with the less expensive solutions. However, selection of right solution to meet your needs depends upon the answers to several questions including:

Are your referring sources dynamic or static?
Do you intend to perform detailed analysis on this data or will a graphical representation of basic user patterns meet your needs?
Do you need detail down to the user level or is aggregate data acceptable?
Do you need site performance data as well as user data?

Need help selecting the right web analytics solution? Contact Site-Seeker today.

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Web Analytics, Web Metrics