Development Requirements

Site-Seeker, Inc.’s first consultation with clients is a requirements gathering process. We focus on the goals of the site and discus what constitutes a successful visitor experience. These development requirements are critical to your Internet marketing campaign.

During the requirements gathering process, Site-Seeker, Inc. partners with clients to develop a strategy that will accomplish the following:

• Effective site design that:

• Captures your industry’s look and feel.

• Portrays your business as best of class.

• Immediately identifies exactly what products/services/capabilities you provide.

• Immediately identifies a clear and consistent path of navigation to important pages.

• Immediately identifies clear and compelling calls to action to increase conversions.

• Enhanced user experience with site development elements that include:

• Searchable catalogs (including the ability to search by different variables) to quickly and effectively move qualified visitors to the product/service that meets their needs and compels conversion.

• Third party or customized calculators that assist the visitor by providing important ordering, product, or problem solving information.

• Product configurators to help visitors build the product or service they require.

• Flash or animation elements to enhance the visitor experience and opportunity for conversion.

• Capitalize on the use of Web 2.0 elements such as:

• Effective video placement.

• Strategic creation and active participation in targeted blogs.

• RSS Feeds.

• Social media space appropriate to your business.