Through a buyer persona process, we work directly with your team to identify key traits about your target audience.
Gender, age, location, interests, buying cycle, device usage – we get inside the heads of the buyer and understand what he/she would value most in your business. Most importantly, we consider the areas that mean most on the web and on mobile and what would most likely lead to a conversion.
From this study, we draw important conclusions that lead to website improvements, changes in messaging, exploration of new marketing opportunities, and more. Understanding and documenting your customers online preferences, actions and tendencies have proven to be a great foundation for website improvements along with aligning your approach across other sales and marketing initiatives.
Connecting with and meeting the needs of your customers is paramount in business success and a buyer persona project embraces this philosophy.