LinkedIn is a purely business social platform. Originally mainly populated by job seekers, its usage has grown way beyond the HR market. Many do not consider you legit unless you have a serious and robust LinkedIn profile. For sales and marketing professionals the number of connections has become a requirement in qualification for many companies – and not all of them social media or technology companies.
LinkedIn has tremendous value in the purest business to business needs. Building and maintain a high quality network can help find resources, connect with prospects with a higher level of engagement and build brand and authority with your clients and peers.
By the numbers:
150 million members
Students & recent college grads fastest growing demographic
2 million companies have LinkedIn pages
15% of unique users access via mobile