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Search Engine Optimization

Search Engine Optimization Testimonials

Site-Seeker Inc. provides search engine optimization services (SEO) using ethical techniques that have been proven to be successful.

To rank well in the search engines your website must contain sufficient content closely related to the users search phrase. Further, your websites' content must be viewed by the search engines as being credible.

To understand this dual requirement you should first understand what motivates the search engines. Google, Yahoo!, MSN and the 2nd tier search engines are in a fierce competition for user loyalty. User loyalty and a larger market share are captured by delivering better results, more closely related to the user's query (see competition among the Search Engines).

The art/science of search engine optimization is based upon an understanding of how search engines judge content relevancy and content credibility.

Search engine optimization consists of the following steps:

1. Keyword research and selection
2. Search engine optimization strategy development
3. Link development

Step 1:
Keyword research and selection, the selection of phrases for which you would like your site to be found, should be based on:

• relevancy to your business

• search frequency - how often the term is searched on

• competitiveness - how many web pages have been indexed by the search engine to be displayed to searches for that term.
  

Understanding how a user searches for your products is the first step in developing a sound search engine optimization strategy. In fact, most companies are surprised to learn that the way they describe their product is different from the way potential customers describe their need (More on keyword research and selection...).

Step 2:

Search engine optimization strategy development involves cracking the code of websites that currently rank well for your keywords.

By studying how other websites have achieved good ranking for keywords important to your business, you will be able to mimic their strategy and improve your ranking. Warning -- Do not to copy the content of another site! Search engines hate duplicate content and may penalize or ban sites that make this mistake.

There are several tools available help analyze top ranking sites. Link popularity, the number of links from other web sites to your site, is fundamental to search engine optimization. Without competitive link popularity, a web page will not rank well. However, not all links are created equal. A link from a site held in high esteem (on google this is indicated by a high page rank), carries more value than a link from a site held in lower esteem. Additionally, how the link is defined impacts its effect on positioning.

Looking for a sound and balanced Internet marketing strategy? Contact Site-Seeker today or call 315.732.9281.

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For more information on search engine optimization, click here.