Online Search Engine Optimization

Search engine optimization (SEO) is the Internet marketing technique of getting free, targeted, highly-qualified traffic to your website. The major search engines's task is to rank relevant websites for a given search query, and the SEO specialist's task is to get your site to rank well for selected search queries (keywords). Search engines base their rankings on (at least) two critical elements: the website's relevance to a given keyword and the websites credibility. They determine relevance by looking at on-site elements such as content, title tags, and photographs. Search engines evaluate relevance by examining the hyperlinks to a website.

Developing a successful SEO strategy hinges on improving your site’s relevance and credibility. Think about your customers: In the B2B world, engineers and purchasing agents each need different types of information; their searches will be different, even if they’re both in the same company. If your site is B2C, customers may search differently depending upon age, education, and the nature of your product. Understanding your customer is critical here. Know how your product meets their needs. Find relevant content on other sites and ask webmasters if they would link to your site. Be creative and convincing. State the benefits they’ll enjoy by linking to your page. Pursue links from a healthy mix of sources, such as forums, blogs, and some directories.

Do you need help with a sound and balanced Internet marketing strategy? Contact Site-Seeker today, or call 315.732.9281.