What is SEO? Search Engine Optimization is all about having your website found for important terms and phrases that would draw prospects to you. Google owns 66% of market share so we’re really talking "Google optimization" but efforts made will enhance your results on Bing and Yahoo as well.
These days, SEO means structuring your site so that you show up for the queries you want to be the authority on. Through modifications to tags, content and layout, you can increase the likelihood that your site will show up in relevant organic search results.
This is ongoing process that includes: