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Pay Per Click Management

Why do Site-Seekers' professionally managed pay per click programs out perform in-house managed programs?

• we have a full-time professionally trained pay per click management staff
• our staff uses proprietary pay per click management tools to manage bids and budgets
• we take the time to focus on managing multiple pay per click interfaces - Google AdWords, Yahoo! Search Marketing (formally Overture), Microsoft (MSN) adCenter and others
• we stay current with the quickly changing pay per click rules
• our staff has the time to successfully manage your pay per click program - you already have a full-time job

Take a look at your existing pay per click program and ask yourself this?

• are you aware of all recent pay per click rule changes?
• have you modified your pay per click program to take advantage of the latest changes?
• are you paying too much per click?
• should you participate in content ad programs?
• are your pay per click ads generating a solid ROI?
• do you test your ads to determine which have the highest conversion rate?
• have you created landing pages for your pay per click ads?

If you don't participate in a pay per click program now, you should - your competitors may already be benefiting from pay per click advertising. The opportunity to place your ad directly in front of a prospect at the exact moment they are searching for your product or service is tremendous.

Google AdWords, Yahoo! Search Marketing (formally Overture), Microsoft (MSN) adCenter and other pay per click providers have invested considerable time and money to make their user interface easy to use. Even a beginner can have a pay per click program up and running within a few hours.

So why would you consider outsourcing the management of your pay per click program? The bottom line is that professional pay per click management firms do a better job. Their pay per click programs produce better results at a lower cost.

Professional pay per click managers have the ability to dedicate more resources to your program. The result is that they can affordably provide very close scrutiny of your program. You benefit by getting higher quality results at a lower cost.

We frequently talk with overworked marketers so busy that they only review their program once a day or spend as little as 1-2 hours a week tweaking and monitoring their pay per click program. Even worse is the sales manager taking time away from chasing new business to manage a pay per click program.

Managing a single pay per click user interface (Google AdWords, Yahoo! Search Marketing (formally Overture), Microsoft (MSN) adCenter and other) is time consuming enough, managing multiple interfaces is a full-time job.

Having two full-time jobs simply means that neither job is done well. We can manage your pay per click program so that you can focus on what you do best.

Pay per click campaigns

As each of the pay per click service providers strives to increase their share of the pay per click market, the management rules and functionality of the individual offerings change continuously. This rapid pace of change makes it difficult for an individual company (not specializing in pay per click management) to maintain a competitive advantage.

This is particularly important with Google's AdWords program. Google AdWords ads are ranked using a three factor formula:

1. maximum cost per click, and

2. click through rate
3. quality (relevance) of the page to which the ad links

This means that companies with more effective ads (higher click through rates) will be ranked higher than ads with low click through rates. The result is that better ads achieve higher ranking and at lower average cost per click.

Every time we've taken over the management of a pay per click (PPC) program we have:

• improved the quality and quantity of "clicks"

• decreased the average cost per click

• covered our costs within the existing budget

We Save You Time and Money!

• pay only the marginal costs associated with the management of your pay per click program.

• focus your efforts to manage your business

• free up overworked staff

Interested in a Site-Seeker managed PPC program? Contact us today!

We work with all types of customers, from small mom and pop operations to large global corporations. What ever your needs, we'll develop a pay per click program that is right for you.

Want to hear what our customers have to say about Site-Seeker's capabilities? We'll be happy to provide references -- call us at : 315.732.9281 ext. 11.

Want instant exposure on Google, Yahoo, MSN, AOL,. -- Contact Site-Seeker