Pay Per Click Reporting

Each month, your personal Internet Marketing Specialist generates a report outlining the activity of your Pay Per Click (PPC) program. This report is a high-level overview of your program for the month.

The report contains important information:

• Top keywords for both impressions (views) and clicks
• Average position
• Click-through-rate
• Cost
• Next steps for improvement

Site-Seeker provides these reports to keep our clients informed. We never want you to be in the dark. Over the years, we have found that the more a client knows about his program, the more likely he will participate in the tweaking process. For instance, we may have a client whose top keyword for clicks is “red toothbrush,” but he only sells blue toothbrushes. An active client can help us identify irrelevant terms that may be costing them money.

If you want to start a PPC program, or you want help with an existing one, get in touch with us. Contact Site-Seeker today or call 315.732.9281.