Pay Per Click Process

In addition to the administrative set-up of a Pay Per Click (PPC) campaign, there are strategic steps that can have a major impact on the program’s performance and client return on investment.

• Use keywords that have been identified as having economic value to the client. Site-Seeker, Inc. analyzes the words and organizes them into common themed groups.
• Site-Seeker, Inc. places great importance on how the landing pages correlate to the ad groups.
• Write multiple versions of ads, and continuously revise ads for optimal performance.
• Determine whether you should target a specific region, city, or state.
• Determine what demographics you should target and tailor your PPC campaign accordingly.

Do you need some help with the PPC process? Contact Site-Seeker today or call 315.732.9281.