2nd ANNUAL B2B TWITTERER OF THE YEAR AWARD WINNERS ANNOUNCED
Tuesday, March 2, 2010
2009 Nominees Include American Express, Kodak and Vistaprint
Twitter Pitch: The @B2BTOTY Award Winners Announced. Among those recognized: @HubSpot, @lauraramos (Forrester), @katiehoke (Site-Seeker) & @OPENforum (Amex) #B2BTOTY
WASHINGTON, DC – The 2009 B2B Twitterer of the Year (B2BTOTY) winners were announced, recognizing local, national and international B2B organizations and individuals for outstanding contributions in practicing, promoting and/or enhancing a business using Twitter.
Now in its second year, B2BTOTY includes more categories to nominate a business or personality, making the awards program more inclusive. American Express, AT&T, Avaya, Citrix, FedEx, Kodak, McKesson, Symantec, Vistaprint, Webtrend and Wipro were among this year’s nominees.
United Linen and Uniform Services (@UnitedLinen) received last year’s award. The company utilized social media to increase its exposure and won the first ever B2B Twitterer of the Year Award, leading to an interview and discussion in Shel Israel’s book, Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.
The 2009 judging panel included 23 people from a diverse pool of B2B professionals; such as marketing veterans, thought leaders in social media, and suppliers of low and high tech products and services.
2009 Winners:
Local/Regional: @katiehoke (Site-Seeker)
Runner Up: @ FUSIONb2b (Fusion b2b)
National/International: @HubSpot (HubSpot)
Runner Up: @OPENforum (American Express OPEN)
Trade Association/Group: @InTheCorridor (Northwest Corridor Development Corporation)
Runner Up: @homebuildrs (National Association of Homebuilders)
Boss Tweet B2B Personality: @lauraramos (Laura Ramos)
Runner Up: @elizabethsosnow (Elizabeth Sosnow)
Quotes:
Attributed to Pamela Seiple, PR manager, HubSpot, @HubSpot, winner in National/International category
“Our objective was to establish HubSpot as the go-to leader in the world of inbound marketing and ultimately generate leads for HubSpot software. With more than 30,000 followers, Twitter is one of the company’s top ten sources for generating leads. HubSpot has well exceeded its goals and expectations, undoubtedly due to the help of Twitter.”
Attributed to Kathy Hokunson, sales manager, Site-Seeker Inc., @katiehoke, winner in Local/Regional category
“Before utilizing Twitter, Site-Seeker Inc. had little exposure in the New England territory it sought to penetrate. Despite the tumultuous economy, the company has built up its brand, cultivated relationships and gained business opportunities in 2009. We attribute a main part of our success to our active engagement on Twitter.”
Attribute to Joe Zuccaro, founder, B2BTOTY Awards
“This year, we received more than 60 entries from businesses and individuals around the world. We are so excited to see the awards program take off the way it has. It speaks volumes to just how much people value Twitter and social media overall as a tool to help grow their business.”
About B2B Twitterer of the Year Awards
B2B Twitterer of the Year (B2BTOTY) Award recognizes B2B organizations for outstanding contributions in practicing, promoting and/or enhancing business via the micro-blogging communication tool, Twitter. For more information on the winners, nominations and guidelines, visit www.b2btoty.com and follow http://twitter.com/b2btoty.
