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Keyword Research & SelectionThe best keywords are search phrases that few people compete for and many people search on using search engines such as Google. To find these "better keywords", research must be done to find the best combination of keywords.A single web page can only be optimized for a finite number of keyword phrases. Selection of your most important keyword(s) is the foundation upon which all search engine optimization (SEO) strategies and pay per click programs should be built. Attempting to optimize for too many keyword phrases tends to negatively impact content readability. Poor readability confuses users, causing them to leave a site before conversion is achieved. Further, launching a pay per click program without performing keyword research leads to incomplete program coverage and programs which do not capitalize on inexpensive highly relevant keyword search phrases. Different people use different words to describe your products or services. Development of an initial keyword list should incorporate input from several sources including:
Keyword competitiveness and frequency are used to select target phrases from the keyword list. Frequency is how often a phrase is submitted to a search engine. Competitiveness is the number of web pages indexed by the search engine to be displayed in response to the search. The best keywords will have high frequency and low competitiveness as seen in the figure below.Misspellings and Alternate Spelling: Misspellings or alternate spellings can provide an opportunity for the observant Internet marketer. Looking for a sound and balanced Internet marketing strategy? Contact Site-Seeker today or call 315.732.9281 ext 11. |
