Last Thursday Site-Seeker, Inc. hosted the first of many-to-come FuZion Marketing Seminars in Windsor, CT. FuZion Marketing Seminars focus on bringing together best practices of conventional marketing and public relations with successful Internet and Social Media Marketing. Our guest speakers for this seminar was LSHD Advertising from Chicopee, MA.
These folks did a terrific job talking about the history and evolution of conventional marketing, public relations and branding initiatives over-time, and how these same principles apply today even though the delivery vehicle has changed. Site-Seeker (Kathy Hokunson and Dan Salamone) and LSHD had very active participation from the twenty New England businesses who represented a mix of B2B and B2C organizations.
It was interesting to see how the participation and interest raised as the conversation moved along the path of how word of mouth, once considered to be a great source of marketing and brand building, has evolved to word of mouse! Great information was shared that will allow these businesses to place their products and message in front of qualified prospective customers through implementation of Internet marketing strategies including Search Engine Optimization, Pay-Per-Click program management, Web Analytic analysis and by engaging in Social Media marketing through LinkedIn, Facebook, Twitter and blog posts.
FuZion Marketing Seminars are planned for the upcoming months and throughout 2010 in MA; CT; Albany, NY; Central NY; Rochester, NY; Buffalo, NY; and Toronto, Ontario, Canada.