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HOW SEO HAS CHANGED
Long gone are the days of purchasing links and quickly finding your way to the first page of Google. Today, SEO is not a single tactic, it comes as a result of integrated online efforts. Brian and Matt recently spoke on the state of SEO and social and their relationship together.
SEARCH AND SOCIAL INTEGRATION
Brian discusses the relationship between search engine marketing and social media. In their algorithms, search engines respect great content. At the same time, social media, or human engagement, helps to amplify it. Search engines take notice of influencers on social and reward content that is shared, resulting in higher rankings for that content and website.
YOUR WEBSITE AS A SALES FUNNEL
Brian talks about a website acting as a powerful sales tool in your marketing efforts. It's shaped like a funnel. Traffic comes into your site and then your content guides those visitors along, driving them to do what you want or go where you want - your most important goals.
B2B BUYING PROCESS
Brian addresses the importance of buyer personas to help identify the top personalities that use a B2B company's products or services. By knowing who your key audiences are, you can tailor your websites and online marketing tactics to reach those individuals. The B2B buying process is unique for each industry and each business. Finding out these personas is critical.
ROLE OF SEO LINKING
Brian discusses search engine optimization (SEO) and the power of great content on websites. Establishing a baseline, implementing SEO best practices, generating content tailored to your audience, and sharing on social are only a few ways to generate more leads on your site.
INTERNET MARKETING TODAY
Brian talks about "fishing upstream," or positioning content in front of potential buyers before they even know your solution can solve their problems. Done right, internet marketing can help accomplish this through great content, clever content distribution, strategically designed and structured websites, social media, and promotion.