The weak US dollar, President Obama’s goal to double exports by 2015, and the recovering global economy make it an opportune time for B2B companies to consider exporting as a primary growth strategy.
The cheapest and most effective way to get the attention of potential foreign customers is to market your website in other countries. So how do you get started?
Announcement: This summer Site-Seeker, Inc, is introducing an affordable multilingual micro site offering which will target search engine traffic in multiple countries.
If you like to learn more, give me a call (315.732.9281, 11), send me an email (brianbluff AT site-seeker.com), or touch base with me on LinkedIn (Brian Bluff on LinkedIn).
The first step is to translate your website into native language of the country you are targeting. For example, if you are a b2b manufacturer targeting Brazil, you need to translate your site into Portuguese. Make it easy for prospects to learn about your products and shop the way they want too – in their language.
- Did you know that while English is the most popular language on the internet, it only represents about 30% of all online content. Similarly, 70% of all searches are not in English.
- That means that 70% of all online consumers prefer to search in languages other than English.
- Not translating your content to best serve your clients and prospects is bit arrogant don’t you think?
Step two is to target Google. Goolge Captures 85% of all global search engine searches. Follow the 80/20 rule and make sure your site is preforming well in Google first, then target other search engines. There are a few exceptions:
- Japan – Yahoo is still number the one search engine with 51% market share, but Google (38% search engine market share) now powers Yahoo search. That includes both sponsored listings and organic listings.
- South Korea – Search engine market share is divided as follows:
- Naver 62%
- Daum 21%
- Nate 10%
- Google 4%
- Yahoo 3%.
- China – Despite Google’s noble efforts to resist the Chinese Government’s demand for censorship, Baidu continues to widen its gap as the number one search engine in China. Baidu now has 75% search engine market share compared with Google’s at slightly below 20%. If you want traffic from China, you need to pay attention to Baidu.
- Russia – Yandex is still the leader with 64% of the search engine market share.
There are several other very important considerations when targeting international search engine traffic and an international audience. I’ll dive into greater detail as the summer progresses. Until then, please feel free to give ma a call if you need help.