Don’t get “too comfortable” . . .

All sales people at times get “too comfortable”, myself included. I’ll find myself doing well, setting great appointments, working to understand my prospects needs and winning more and more clients, then gradually I start to get “too comfortable”.  I begin assuming I know what my prospects needs are, and spend less time working to understand them. As a result, I find fewer of those prospects that would be perfect clients, actually becoming clients. Then, after a step back and a review of my sales process, I realize that I have become “too comfortable”.  I didn’t win those clients because I have assumed too much.  A quick process correction and I am back on track and better able to stay in tune with my prospects and clients needs.  (Thank goodness I am able to recognize this in myself and am able to tune in to it quickly – before I get into trouble!)

But what I have also noticed is how many of my clients and prospects get “too comfortable” with their clients and prospects as well.  They establish a successful business model and then sit back and relax assuming that the way it has “always” worked will always work, and never notice the little signals that they no longer understand. Today’s buyers have much more control over the sales process.  You must stay alert and be ready to make shifts in your business model as your buyers shift their habits.  If you let these little signals slip by unnoticed – recovery and repair can take too long, allowing your competitors, who do stay in tune, to start gobbling up your market share.

Working closely with a proven Internet marketing firm is crucial to your business’ bottom line, helping you to stay ahead of the curve and in tune with your clients and prospects, and allowing you to achieve your sales and marketing goals.  No longer will your website be an electronic form of your brochure.  Gone are the days of simply building your site and reviewing your search engine rank bi-annually or annually, if it all.  Don’t just let those PPC campaigns ride.  An effective partnership with a proven Internet marketing firm will help your business run more effectively. It will put your company in front of your prospects and clients when they are searching for your products and services, and provide the measurement analytics to review, modify and revise the plans they have in place, all the while proving the effectiveness of their strategies and the money you have spent with them.

At Site-Seeker, Inc., Brian Bluff and Eddie Bluff have worked hard at developing a team of bright, energetic and “out of the box” thinkers who innovate for their clients.  On a daily basis, their team of Internet Marketing Specialists, exchange ideas and seek out input from one another on the accounts they manage, collaborating to make sure they get every detail right.   At monthly client/partner meetings they discuss every account and exchange ideas and strategies for each account’s objectives and goals.  They review last month’s recommendations and how effective they were.  They revise, modify and adjust to the fluid environment that the Internet provides.  It is this innovative team that led them to be recognized by the Central New York Business Journal as one of the regions Fast Track 50 companies for 2006 & 2007.

I am very excited to join this innovative team and look forward to having an opportunity to work with your company on a successful Internet marketing strategy.