This post is one of a series about SEO for Insurance Agencies, focusing on landing page optimization. In all, this series will cover establishing goals, research, implementation and evaluating and reacting. This is a basic structure I learn in my Internet Marketing class at Ithaca College. What’s not basic is the individual goals and how to use them the insurance agencies. I wanted to be very specific about the process, so that you can read these posts and be…
SEO in Under 20 Seconds: Landing Page Buttons
There are several elements of a landing page’s button (on the button or off the button) that contributes an increase in conversions.
On The Button
- Copy: It’s easy to write “submit” or “send info” on a button, it saves space. But, this might cause reluctance from some site visitors if the form he/she filled out wasn’t meant to be submitted. An example is a “quote” form. Potential customers attempting to…
Google Analytics Language Abbreviations – Browser Language Settings
Ever been in Google Analytics and wished you had memorized the language abbreviations (two letter language codes) displayed within the language filter?
You know the ones that tell you the language setting of your visitor’s browser. I have, so here’s a quick list from Microsoft (that made me laugh!)
