I agree, with caution, with Randfish’s post that great content isn’t the total solution. There have been many times I’ve explained that the best looking Web site with the most compelling content is useless if no one sees it.

That being said, all the Web site’s that I view on a regular basis have great content. Each domain has a topic that interests me and ultimately provides me with a good user experience. Without a doubt, content is the most important aspect of any Web site, because no matter the number of visitors to your Web site, the Web site must still provide a benefit to the user.

Except for the occasional non-Internet ad, it’s true that almost every Web site I’ve visited has either been recommended or found via search engines. However, the Web sites that I enjoy, or the pages that I convert on, must meet my needs by providing compelling content.

Design, pictures, font, layout, and text of a Web page matter, and should be the foundation of any Internet marketing campaign. No, you shouldn’t stop at content, but it mustn’t be ignored.