SEO Rochester, NY – Site-Seeker Internet Marketing Strategist, Matt Ford brings a scalable SEO solution to the Rochester, NY Area.

Finally an alternative to garage shop SEO for Rochester, NY Businesses!

In the past seven years at Site-Seeker, I’ve learned a few things about the Internet marketing industry. One of the most startling is that Upstate New York cities like Rochester, NY lack scalable solutions to the search engine optimization needs of business. I’m not saying that there are not a lot of talented SEO practitioners in Rochester, NY; rather that putting together an aggressive Search Engine Exposure Domination Strategy (SEEDS) requires the participation of many people, all focused on delivering great, not good, results.

I’m pleased to introduce you to Matt Ford, Site-Seeker’s Internet Marketing Strategist.

SEO Rochester, NY - Search Engine Optimization Rochester, New York - Matt Ford

Matt Ford - Brings a top notch and scalable SEO capability to Rochester, NY. Matt is backed by Site-Seeker's seven years of SEO experience working with hundreds of companies, and its staff in four states throughout the Northeast.

Matt will head up Site-Seeker’s SEO and Internet marketing development in Western NY. Matt is a resident of Rochester, NY and has been visible in key leadership positions throughout the Rochester area for years including; serving as the Executive Vice President of the Rochester Sports Group and President and General Manager of the Adirondack Sports Club. Matt has also played professional soccer for the Hersey Wildcats and worked his way up the ladder to become General Manager of the team, and eventually Complex Director – Entertainment and Special Events at Hershey Entertainment and Resorts Company.

At Site-Seeker we employ Internet marketing teams to partner with businesses for the goal of dominating a particular vertical or set of specific keywords in the search engines. We assign a link development team, content writers, website developers, an Internet Marketing Team Lead, and an Internet Marketing Strategist to first understand your business and then develop and deploy a comprehensive a SEO strategy.

Matt will use his leadership skills and business knowledge in combination with Site-Seeker’s years of SEO experience to help Western, NY businesses improve search engine traffic and ultimately online conversions.

Contact Matt for a free initial consultation or call him at (585) 563-4602.

Posted in Business, Search Engine Optimization, Uncategorized | No Comments »

What types of sites generate the most valuable links?

Wednesday, March 3rd, 2010

This morning a read a LinkedIn discussion on titled “What types of sites tend to generate the most valuable links for search rank?” The discussion was posted in the LinkedSEO group and was started by Tom Shivers. The discussion was moderately popular – 18 comments in 16 days.

While there were no surprises among the responses, I found the discussion interesting and therefore wanted to share… Here is a summary of the points made the group relating to the most valuable links:

high trust, pagerank, authority links
.gov, .edu, .org links
links from aged domains
links from pages containing relevant content
links from sites in the same geographic area as your site – helps with geo-modified terms
links from pages generating substantial search engine traffic
deep links – directly to an internal page
blog links – comments or through a guest post

Want to learn more about the types of sites that generate the most valuable links, join LinkedSEO and follow Tom’s discussion.

Have a great day!

@ssiBrian

Posted in Search Engine Optimization | 1 Comment »

Corporate Blogging Tips – Part 3

Saturday, November 21st, 2009

Corporate blogging Tips (7-10).

This is the third and final part in a three part series on my top 10 corporate blogging tips.

Corporate Blogging Tip 7 (Fully Utilize the Advanced Features of Your Blogging Platform)

There are a lot of blogging platforms and each had its pros and cons. I’m a Wordpress.org fan, but the other blogging platforms are also very good. The point is to select a platform and learn it. In Wordpress.org, the version of Wordpress that you download and host yourself, there are several useful plugins including pretty permalinks and the all in one SEO pack. There are many more, but as I mentioned in Corporate Blogging Tip 5, I need to stay on message.

Pretty premalinks create a static URL for each post and place the words in your post title in the URL. This is great for SEO. Depending on when you read this post you may notice that we are not using pretty premalinks. This is a limitation of our current host and one that we are in the process of resolving.

The all in on SEO pack allows you to edit the title (the title within the <head> of your document, not the blog post title), meta description, and meta keyword tags. Only the title currently impacts ranking. However, the description often appears on a SERP (Search Engine Results Page) and can influence searchers to click on your listing. Adding meta keywords is just a good practice.

Corporate Blogging Tip 8 (Publish Frequently)

You should post at least once a week. This is easier said than done. Your efforts will be rewarded if you post regularly.

Corporate Blogging Tip 9 (Distribute/Re-purpose Blog Content)

One of the benefits corporations get from blogging is that they can leverage their investment in the creation of blog posts over and over again. Corporate blog posts can be the subject of white papers, presentations (as this post will be), seminars, and webinars (which this post is).

Social media is an important aspect of corporate blogging. Twitter, LinkedIn, facebook, YouTube, podcasts and social bookmarking are great ways to distribute posts and develop a following.

Twitter – Tweet blog titles and include a link back your post. I use bit.ly to shorten my URLs.
LinkedIn
- Use the LinkedIn Wordpress application (or similar application if you are not using Wordpress) to integrate snippets from your blog posts into your profile.
- Join LinkedIn groups that are interesting to your customers. When on the main page of a group, you can start a discussion by clicking on the “start a discussion” link and adding the title, an excerpt, and a link to your post (again use a shortener like bit.ly). If you post compelling titles and good content, you will earn the right to engage with group members.
Facebook – Similar to LinkedIn.
YouTube/Podcasts – Film/Record someone “presenting” your post and publish your this content to YouTube/iTunes and other video and podcast sites.
Social Bookmarking – Encourage readers to bookmark your posts by integrating one of the many bookmarking icons/tools in your blog.

Corporate Blogging Tip 10 (Create Buzz by Posting Comments on Other blogs)

Go to Google Blog search and search for your selected keywords. In the case of this post, I would search for corporate blogging and corporate blogging tips. Post a minimum of three comments per post. For really important (competitive keywords) posts add as many as 20 comments to popular blogs. Don’t spam other bloggers. Take the time to leave valuable comments. You don’t have to agree with the other blogger, just be genuine.

Use Google Blog Search to find related blogs and post comments and links back to your post.

Use Google Blog Search to find related blogs. Post meaningful comments and link back to your post. If you provide value, other bloggers will start to comment on your posts.

This concludes part three. Click on one of the below links to view Business Blogging Tips – Part 1, or the Blogging for Business Tips – Part 2.

Tags: Blogging, Social Media
Posted in B2B, B2C, Blogging, Search Engine Optimization, Social Media | 4 Comments »