Internet Marketers' Blog » General Internet Marketing

PPC in Under 20 Seconds: Company Name Keywords

I see this a lot, companies bid on their own name as a keyword in Google search network (ads that show up on the side of Google when you search for a word, see picture). In my mind, if someone is looking for you by name, they’ll have no trouble finding you, unless your site [...]

PPC in Under 20 Seconds: Company Name Keywords is a post from: Internet Marketers' Blog

Site-Seeker’s 7 Year Anniversary – 2003 Internet Marketing Predictions and the 2010 Reality

Last Friday marked Site-Seeker’s seven year anniversary. Over the past seven years we have worked with hundreds of Clients and I’m happy to say that with a client retention rate of 90%, we still work with many of the same companies. That’s a tribute to all of the hard working people that have been part [...]

Site-Seeker’s 7 Year Anniversary – 2003 Internet Marketing Predictions and the 2010 Reality is a post from: Internet Marketers' Blog

SEO for Insurance Agencies: Establishing Goals

This post is one of a series about SEO for Insurance Agencies, focusing on landing page optimization. In all, this series will cover establishing goals, research, implementation and evaluating and reacting. This is a basic structure I learn in my Internet Marketing class at Ithaca College. What’s not basic is the individual goals and how [...]

SEO for Insurance Agencies: Establishing Goals is a post from: Internet Marketers' Blog

PPC in Under 20 Seconds: Supplementary Keyword

Typically, keywords should describe or reflect your product or service, right? I say not so. Google allows Adwords uses to bid on any word under the sun, with or without a copyright. This provides a unique opportunity to direct Google ads toward users of products or services that supplement your own or visa versa. EX: You sell bike [...]

PPC in Under 20 Seconds: Supplementary Keyword is a post from: Internet Marketers' Blog

Below the Line Advergames

The cliche of the day for Advergames that use education in their structure and content is Below the Line (BTL) advergames. That’s right! Edutainment and branding has come together. Kellogg’s game Tutankhamun and Zookeeper are archetypes for this hybrid. Tutankhamun, as you can imagine, takes gamers on an adventure through the tomb of Tutankhamun, searching for [...]

Below the Line Advergames is a post from: Internet Marketers' Blog