Wednesday, July 28th, 2010
SEO Rochester, NY – Site-Seeker Internet Marketing Strategist, Matt Ford brings a scalable SEO solution to the Rochester, NY Area.
Finally an alternative to garage shop SEO for Rochester, NY Businesses!
In the past seven years at Site-Seeker, I’ve learned a few things about the Internet marketing industry. One of the most startling is that Upstate New York cities like Rochester, NY lack scalable solutions to the search engine optimization needs of business. I’m not saying that there are not a lot of talented SEO practitioners in Rochester, NY; rather that putting together an aggressive Search Engine Exposure Domination Strategy (SEEDS) requires the participation of many people, all focused on delivering great, not good, results.
I’m pleased to introduce you to Matt Ford, Site-Seeker’s Internet Marketing Strategist.
 Matt Ford - Brings a top notch and scalable SEO capability to Rochester, NY. Matt is backed by Site-Seeker's seven years of SEO experience working with hundreds of companies, and its staff in four states throughout the Northeast. Matt will head up Site-Seeker’s SEO and Internet marketing development in Western NY. Matt is a resident of Rochester, NY and has been visible in key leadership positions throughout the Rochester area for years including; serving as the Executive Vice President of the Rochester Sports Group and President and General Manager of the Adirondack Sports Club. Matt has also played professional soccer for the Hersey Wildcats and worked his way up the ladder to become General Manager of the team, and eventually Complex Director – Entertainment and Special Events at Hershey Entertainment and Resorts Company.
At Site-Seeker we employ Internet marketing teams to partner with businesses for the goal of dominating a particular vertical or set of specific keywords in the search engines. We assign a link development team, content writers, website developers, an Internet Marketing Team Lead, and an Internet Marketing Strategist to first understand your business and then develop and deploy a comprehensive a SEO strategy.
Matt will use his leadership skills and business knowledge in combination with Site-Seeker’s years of SEO experience to help Western, NY businesses improve search engine traffic and ultimately online conversions.
Contact Matt for a free initial consultation or call him at (585) 563-4602.
Posted in Business, Search Engine Optimization, Uncategorized | No Comments »
Sunday, February 21st, 2010
Does Yahoo! have multiple personality disorder?
Since 2000, when I entered the search engine marketing business, Yahoo! has changed organic and paid search results providers more often than most people change their mind.
 Who is Yahoo! anyway? I guess that depends when you ask the question. Yahoo! has switched paid and non-paid search results provider/technology numerous times in the past decade. Yahoo! started out as a human edited directory and added algorithmic search when it couldn’t keep up with the explosive expansion of Internet content. Over the years, Inktomi, Google, and its own search engine (based largely on Inktomi, which Yahoo! bought in 2002) have all provided organic search results to Yahoo!. Now with this latest deal, Yahoo! will receive its organic search results from bing.
On the pay per click front, Yahoo! first partnered with Overture (formally goto.com) and bought the service in 2003. After a little tweaking and rebranding, Yahoo! Search Marketing was born. In 2007, Yahoo! introduced its Panama upgrade which added a quality scoring system to its pay per click ranking algorithm. This change mimicked Google’s approach and supported a better user experience. The Microsoft-Yahoo! deal requires that Yahoo! abandon all this work and serve up Microsoft’s adCenter ads.
The Microsoft-Yahoo! deal.
On Thursday, the Microsoft-Yahoo! deal was given the green light. See “US and European regulators have cleared the way for Microsoft and Yahoo! to blaze on with a planned tie-up aimed at taking on Internet search king Google.” Yahoo!’s switch to bing and adCenter will likely occur in late 2010 or early 2011, with care taken not to disrupt the lucrative holiday advertising season.
So what’s next?
All of this turmoil was caused by Yahoo!’s and Microsoft’s inability to compete effectively with Google. In fact, it is Yahoo!’s decade long hemorrhaging of search market share that has placed its head on the chopping block. As for me, while I’m a big Google fan, I can’t help but pull for the underdogs – Yahoo! and Microsoft. In any case, the face of search is changing and we at Site-Seeker will react accordingly.
Posted in Business, General Internet Marketing | No Comments »
Friday, September 4th, 2009
Why do I love Internet marketing in Syracuse, NY?
Here are my top ten reasons for loving Internet marketing in Syracuse, NY:
- Client’s just get it! Let’s face it, whether you live in Syracuse, Utica, Watertown or Binghamton, New York, Central NY gets mighty cold in the winter. Having owned businesses in this area since 2000, I have come to the conclusion that there is no place I would rather live. However, in order to achieve real growth, we need to promote our business outside of Upstate New York.
 Unless your prospects enjoy winter sports or the beauty of a fresh snowfall, they are probably not traveling to Upstate New York from November through March. This makes Internet marketing an ideal tool for businesses located in Syracuse, NY
- Business’ recognize and appreciate the value you deliver. I’ll never forget the first time, we delivered a search engine ranking report showing that our Client’s website ranked on the first page of Google for all of their important terms. My Client was over the moon, and I have to say, I was pretty proud of our Internet marketing staff! Business people in Syracuse, NY are not afraid or reluctant to show their appreciation for a job well done.
- I get to work with my friends. If you’re like me, the people you work closest with become your friends. In our business, a service business providing Internet marketing services, we work closely with our Clients. In the process friendships develop. This in turn makes going to work more like visiting with friends. What a ball!
- Ability to live close to family. My family, five boys total (our poor Mom!), grew up in Buffalo, NY and while we have all spread out a bit, living in Upstate allows us all to come together on holidays and for special family functions. If you did not know it, my brother Eddie and I are partners at Site-Seeker, we’ve been able to live in the same town for about fifteen years and watch each others children grow up.
- Great food. There are so many great restaurants in Syracuse, NY that I have trouble keeping track. Every time I think I know this town well, someone introduces me to another fantastic place to grab lunch.
 Dinosaur Bar-B-Que voted America's best barbecue in ABC's "Good Morning America" poll
- Diversity of the work. Whether we are providing search engine optimization services to a manufacturer, running a pay per click campaign for a company in the financial services industry, or developing a social media strategy for a client serving the business to consumer market; providing Internet marketing in Syracuse, NY gives us an opportunity to utilize all the aspects of online advertising, while working with some of the most down to earth people around… I guess the part about working with great people is a little redundant.
- Access to great talent! What can I say… it’s great to be close to Syracuse University! I attended the Syracuse University Entrepreneur’s Bootcamp a few years back. In addition to learning from the best business professors in the country, I met some great people. Two weeks ago I had the pleasure of helping out at Syracuse University’s Entrepreneurship Bootcamp for Veterans with Disabilities. Again, a wonderful experience. Finally, I’ve met some incredibly talented developers and Internet marketing practitioners right here in our own backyard.
 Syracuse University's Entrepreneur's Bootcamp... I'm halfway up on the right in the light blue shirt and Levi, our Business Manager, is at the top right in a white shirt.
- We have four seasons. Okay, I had to say that. I would actually prefer it if we had one long summer.
- Clients are willing to try something new. Internet marketing, whether in Syracuse, NY or not is new. By its very nature it changes at a blistering pace. Half science and half art, what’s new today is yesterday’s news tomorrow. To be an effective businesses, you need to embrace this change. Doing so let’s you stay ahead of your competition.
And the number one reason I love Internet marketing Syracuse, NY is…
10. We can make a huge (sorry Billy!) impact on our local economy! Hungry, find a restaurant online. Developing a turbo charger for the next mini cooper, find a gear manufacturer online. With every problem we solve or need we have, we eventually end up on a search engine. If your company is positioned at the top, you will have a chance to solve that problem, or fulfill that need.
Tags: General Internet Marketing, search engine optimization, syracuse ny
Posted in Business, General Internet Marketing, Search Engine Optimization | 4 Comments »
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Author
Brian Bluff
President and Co-founder of Site-Seeker Inc.
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