SCORE Internet Marketing Presentation

Thursday, March 18th, 2010

Yesterday I had a wonderful opportunity to speak with the local SCORE chapter about the benefits of Internet marketing, specifically social media. Giving presentations is normally Eddie’s job but his overnight illness became my chance at stardom.

After the presentation I stuck around for the remainder of their meeting and wondered what Internet marketing strategy I’d use if I was the SCORE King for Day. Here is my quick idea:

  1. Build a fun, almost cartoony Web site with plenty of pictures of the SCORE members. The contrast of age and youth would be very unique. Personality and fun would be the key to driving lots of people to the Web site.
  2. Blog, a lot. SCORE members have an amazing amount of wisdom to share; each member has had decades of success in business. Imagine the amazing stories, “in 1967 the warehouse truck didn’t arrive so we pounded the sand ourselves and we ended up with the biggest sale ever.” It’s like that Red Square scene in Cast Away.
  3. Counsel more than one person at a time by using webinars and video’s as the main platform to communicate with budding business leaders. Most entrepreneurs are very busy and foolishly never make the time learn about how SCORE can help their business. So instead of trying to help one person at a designated event, help many, on their own time.
That’s what I’d do if I had the chance to build something for SCORE. What would you do?

Great Blogging Tool

Friday, February 12th, 2010

I’m really enjoying my new tool from WriteRoom! It is a program that allows for distraction free writing on your Mac. WriteRoom basically clears your screen so that  the only image is your text on a plain background. Here’s a screenshot of this blog in WriteRoom:

So often we have multiple programs running on our computer at the same time and it really clutters our screens. Mac OS-X does a great job by adding a few features such as Expose  and Spaces, add in another computer screen and you’d think you have the ability to keep your computer screen free from clutter. But with dozens of open e-mails, web browsers  and a myriad of other programs running, it’s inevitable that by lunch our computer will be one big mess.
I recommend you take a look at WriteRoom if you’re a person that writes often. Furthermore, explore using it  in conjunction with Spaces; I like the black text on grey background too but everyone has their preferences. Either way, after a test run or two  you may find it to be one of the best programs you’ve ever downloaded!
Here's what WriteRoom looks like on a full screen.

Here's what WriteRoom looks like on a full screen.

Notice how you can’t see any other programs, even your desktop is hidden.

So often we have multiple programs running on our computers at the same time and it really clutters our screens. Mac OS-X does a great job by adding a few features to the operating system, such as Expose and Spaces to help manage our systems. Add in another computer screen and you’d think you have the ability to keep your computer screen free from clutter. But with dozens of open e-mails, files, web browsers, and a myriad of other programs running, it’s inevitable that by lunch our computer will be one big mess. I really dislike shutting my MacBook down at the end of the day because I can’t close all the programs, but that’s another problem for another blog post.

I recommend you take a look at WriteRoom if you’re a writer that writes often, especially a blogger creating Internet marketing content. Furthermore, it might be helpful to explore using it  in conjunction with Spaces; I like the black text on grey background but everyone has their preferences. Either way, after a test blog or two  you may find it to be one of the best programs you’ve ever downloaded!