Yesterday I had a wonderful opportunity to speak with the local SCORE chapter about the benefits of Internet marketing, specifically social media. Giving presentations is normally Eddie’s job but his overnight illness became my chance at stardom.
After the presentation I stuck around for the remainder of their meeting and wondered what Internet marketing strategy I’d use if I was the SCORE King for Day. Here is my quick idea:
- Build a fun, almost cartoony Web site with plenty of pictures of the SCORE members. The contrast of age and youth would be very unique. Personality and fun would be the key to driving lots of people to the Web site.
- Blog, a lot. SCORE members have an amazing amount of wisdom to share; each member has had decades of success in business. Imagine the amazing stories, “in 1967 the warehouse truck didn’t arrive so we pounded the sand ourselves and we ended up with the biggest sale ever.” It’s like that Red Square scene in Cast Away.

- Counsel more than one person at a time by using webinars and video’s as the main platform to communicate with budding business leaders. Most entrepreneurs are very busy and foolishly never make the time learn about how SCORE can help their business. So instead of trying to help one person at a designated event, help many, on their own time.






